Explore how a cybersecurity company increased the efficiency of their marketing contributions.
Despite having advanced sales reporting and marketing automation, the company could not forecast which marketing efforts reliably produced revenue or guide programs in real-time towards success.
The implementation of a real-time revenue marketing tracking system was a game-changer for the company.
With a clear understanding of the impact of marketing programs on revenue, the company could make data-driven decisions about budget and resource allocation. In addition, by recognizing where there may have been gaps in the pipeline early in the quarter, we could get specific marketing program recommendations to fill those gaps and not exceed budget.
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